Recognise, adapt and prepare for transformational change.
Strategic transformation involves radical changes in perception, thought and behaviour. Transformational change differs from incremental strategy, being applicable across longer timescales and affecting the organisation more deeply. Leaders need to accept and adapt to change, and build the skills needed to respond with transformational insight. These behaviours are critical for the success of both organisations and individuals.
The Transformational Strategy online course is designed to provide an advanced understanding of issues relating to strategic change. You will learn diagnostic frameworks related to transformational strategies and how to apply these frameworks at an organisational and sector level. Employing models that strategy experts use, you will learn about the forces driving change and develop a more sophisticated understanding of transformational strategy.
Programme information 鈥� Online
- DurationApproximately 20-24 hours of study, plus reflection activities
- LocationOnline
- Cost£950
Module dates
Modules 1 and 2
Immediate online access to self-paced learning.
Module 3
Next live online sessions: 25 February and 28 February (12:00 - 17:00)
Please note: both Module 3 dates must be attended. Bookings will automatically be enrolled on the next available live online session. The option to change to a later date is available after booking is completed.
Concessions available
Cranfield alumni can claim a 20% discount via .
Who is this for?
Anyone who wishes to understand or implement transformational change in an organisation and the challenges involved.
Programme impacts
- Deepen your understanding of the importance of strategic transformation.
- Elevate your ability to perceive and adapt to change.
- Establish your understanding of what strategic transformation might mean for your organisation.
- Learn how to steer organisations through transformational change and manage the challenges that radical change brings.
- Appreciate the significance of organisational learning and storytelling in the transformational change process.
Programme structure
This course includes 3 modules:
- Modules 1 and 2 are online and self-paced, so you choose where and when you learn.
- Module 3 is live online with peers and Cranfield faculty to embed your knowledge and learnings.
What you'll learn
Module one 鈥� Foundations of transformational strategy
Online self-paced learning (estimated four hours – plus reflection activities)
Explore the tools of strategic transformation and understand the importance of each.
- Determine the significance of transformational strategy.
- Recognise the difference between incremental and transformational strategy in the organisational context.
- Examine key types of strategy and the characteristics of each.
- Evaluate different frameworks for guiding the implementation of transformational strategy.
- Explore cases, concepts and strategic tools to understand competitive position, implementation strategies, and models used to manage change.
Module two 鈥� Organisational and external context
Online self-paced learning (estimated six hours – plus reflection activities)
Explore the implications that transformational change has for conventional thinking in strategy and the relationship between organisational strategy and transformational change.
- Assess the traditional view of strategy as competitive advantage and explore why this is not enough to protect against transformational change.
- Identify the role(s) of leaders and managers in implementing transformational change.
- Understand why traditional strategies are being replaced by transformational ones.
- Recognise and review the contextual drivers of change for organisations.
- Examine why technological factors are a significant driver of change, especially disruptive technology and innovation.
- Explore strategic ambidexterity and why it may offer a way to cope with the drivers of transformational change.
Module three 鈥� Organisational learning, culture and narrative
Live online (two half days, five hours each – plus reflection activities)
To embed and enhance your learning from the two online modules, you’ll join peers and our expert faculty in a live online environment to advance your understanding of transformational strategy.
- Connect the importance of organisational learning and culture in relation to transformational change.
- Explore the key barriers to organisational learning (defensive routines, the difference between single- and double-loop learning).
- Appreciate the relevance of a story-telling perspective when implementing transformational change.
Digital Badges and Certificate
On completion of each module, you will be issued with a digital badge that can be displayed on your professional profiles, serving as compelling evidence of your expertise and commitment to staying at the forefront of business and management knowledge.
On successful submission of the final assignment you will receive a certificate of achievement.
Programme Director
How to apply
Next steps
Our team of executive development experts will be happy to talk to you about your development needs, please email us or call +44 (0)1234 754500.
